Brian Fitch never planned to launch Carbon Thread Agency - until he woke up to an email from his previous business partners forcing him out of the company he helped build. Facing this devastating setback, he found himself at a crossroads: accept a lucrative corporate job paying well into the six-figures or risk everything to build something new.
With his back against the wall and his confidence shattered, Brian made the pivotal decision to bet on himself one more time. As he candidly reveals, "When you get kicked out of something like that, it rocks your identity in a way to where it's like, 'Damn, I'm not good enough.'" This raw vulnerability shaped not only his personal journey but the entire ethos of Carbon Thread.
What makes this story particularly powerful is how Brian transformed this crisis into a foundation for success by completely reimagining his approach to business relationships. Having experienced firsthand how partnerships can collapse, he rebuilt with extraordinary intentionality - prioritizing character alignment over money, embracing radical transparency, and drawing on lessons from his college basketball days about teamwork, discipline, and resilience.
The Heavy on Brand podcast exists to share these authentic experiences while simplifying marketing concepts for organizations wanting to make a genuine impact. Through tactical, implementable strategies grounded in real-world experience, Brian and his team serve clients from a place of practice rather than theory. As he puts it, "We want people to focus on the realness behind their companies and why they exist - all the ugliness that comes along with it, because in many cases, that's the stuff your audience connects with."
Ready to elevate your brand's story with authentic marketing strategies? Connect with us at thecarbonthread.com or follow @thecarbonthread on Instagram and YouTube for more insights that drive real results.
Brian Fitch shares the raw, unfiltered origin story of how Carbon Thread Agency was born from necessity after being unexpectedly forced out of a previous agency partnership. He reveals how turning down a six-figure corporate job to bet on himself ultimately led to building a successful agency focused on authentic marketing and genuine client relationships.
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