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latest work

Powerful brands know the importance of fusing creativity, technology, and media together to leave a lasting mark. Check out some of our recent collaborations with a few purpose-driven brands on the rise.

RECENT WORK

THE MOMENT

To deepen his connection with his core audience, CNN commentator and 2X NY Times Bestselling author Bakari Sellers entrusted us with providing an exclusive behind-the-scenes look at his book tour for his latest project, The Moment. Our strategic approach ensured that Bakari's message resonated powerfully, engaging viewers like never before.

Strategy, Branded Content, Performance Marketing

Believes In You Money

Coming soon: UBS and Black Innovation Alliance collaborated with CT to create an inspiring branded content series. Five unsuspecting entrepreneurs in Miami, Florida, were surprised with a $10K check to help grow their local businesses, a moment captured with authenticity and emotional impact.

Strategy, Branded Content, Performance Marketing

RIF CARE

Rif Care turned to us to craft an in-depth branded content and marketing strategy. Our approach enabled them to connect their revolutionary feminine care products with the right audience to amplify their brand message and driving engagement.

Strategy, Branded Content

SXSW24 Lighthouse Activation

The Tech We Want collaborated with CT to capture their impactful SXSW24 activation. Our strategic approach allowed us to document the thought leadership, entire programming, and networking that took place among entrepreneurs, technologists, philanthropists, and corporations, to foster dynamic discussions about the future of tech and innovation.

Strategy, Branded Content, Event Activation, Performance Marketing

Sustainability Summit 2024

BIA’s annual conference reached new heights with our strategic content creation approach. This event brought together top speakers, brands, entrepreneurs, and innovators for a week of engaging programming, networking, and fellowship for businesses looking to scale. We documented the entire week, providing a mix of long and short-form content to be deployed in the coming months, ensuring lasting impact and engagement.

Strategy, Branded Content, Performance Marketing, Event Activation

Luxury Spirits International

Seeking to elevate their company's branding and better showcase their signature spirits, Camus and Flor De Cana, LSI turned to us. Our team at CT refreshed their identity to reflect the legacy and high-end quality of their products, ensuring a compelling and sophisticated brand presence.

Brand Identity & Design, Branded Content

From Chains To Links

BIA partnered with us to launch their flagship podcast, inviting thought leaders to discuss policy, business, innovation, entrepreneurship, and social justice. Our expertise ensured a compelling and impactful series that engages and inspires listeners to take action.

Strategy, Branded Content, Podcast, Performance Marketing

Decode The Encoded

In partnership with Heineken, Black Ambition leveraged our expertise to launch Season 2 of their celebrated podcast. Featuring highly successful entrepreneurs, the podcast shares the secrets and journeys of their success, to amplify and captivate their audiences at scale.

Brand Content, Podcast

Black Innovation Alliance

Our content strategy played a key role in BIA’s success in raising over $12M in funding, featuring collaborations with major brands such as Google, Typeform, UBS, and the eBay Foundation.

STRATEGY, CONTENT MARKETING, PAID MEDIA

CFRC

We developed a visual identity system and a user-first website for a pharmaceutical non-profit with a critical mission. CFRC promotes responsible pharmaceutical compounding practices to ensure access to safe and legal compounded medicine for diverse patient needs.

BRANDING, STRATEGY, UI/UX, SEO

GREENTOP GIFTS

Emerging as one of the more popular wrapping papers that features minority characters, Greentop Gifts partnered with CT to scale their Facebook & Google Ad campaigns, leading to more brand awareness and increased sales.

STRATEGY, content production

YOUR PROJECT

Let's partner together to grow your brand, reach your audience, and achieve your goals.

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JPWF

CT collaborated with JPWF to launch a website that spotlights the foundation's mission of enhancing health services for women and children across the southeastern United States.

STRATEGY, UI/UX, WEB DEVELOPMENT

SHAQUILLE O'NEAL

Carbon Thread facilitated a partnership between an international brand, global agency, and NBA Legend to produce a one-of-a-kind content series to be consumed on a global scale.

CONTENT PRODUCTION, PARTNERSHIP DEVELOPMENT

5TH CENTURY PARTNERS

Raising $150MM in order to fund the next wave of talented, minority-led businesses, 5CP came to us to deliver a scalable website that demonstrates their expertise, portfolio, and investment criteria.

UI/UX, WEB DEVELOPMENT

TWILIO

We leveraged our event coverage capabilities to highlight Twilio's technological advancements during the annual Collision Conference, which features top brands and emerging startups.

STRATEGY, content production

EVOLUTION SPINE

Refreshed emerging medical brand to be positioned as the go-to resource for the latest spinal solutions to surgeons, hospitals, and medical device distributors.

STRATEGY, UI/UX, BRANDING, WEB DEVELOPMENT

EVENTNOIRE

After a deep analysis of this emerging events ticketing platform, CT was able to deliver  a remarkable 350% surge in site conversions and achieve a 5.2X ROAS through a hyper-targeted ads campaign.

PAID ADS, CONVERSION RATE OPTIMIZATION

Lang construction

Crafted a refreshed brand and new web experience to demonstrate Lang’s ability to service small-to-large scale real estate construction and restoration projects across the southeast.

STRATEGY, UI/UX, BRANDING, WEB DEVELOPMENT

MALLOY LAW FIRM

We refreshed the brand of a seasoned law firm, positioning them for a new era of growth as they continue to build a legacy of honesty and success in the Carolinas.

STRATEGY, UI/UX, BRANDING, WEB DEVELOPMENT

DESHAUN WATSON

Through youth football camps, charity drives, a book launch, and modern art collaborations, our partnership with top NFL Quarterback has driven visibility to many off-the-field endeavors with trackable ROI.

WEB DEVELOPMENT, CONTENT PRODUCTION, PAID MEDIA

CLAYTON HOMES

We combined the power of Facebook and Native Ads to drive awareness around Prefab manufactured homes amongst a very targeted audience demographic.

55k+ Views
10k+ Engagements

STRATEGY, CONTENT PRODUCTION, PAID MEDIA

VII Group

Looking to showcase some of college basketball's best teams and brightest stars, The VII Group has created one the most premier tournaments in the nation and collaborated with Carbon Thread to design and build a scalable website.

STRATEGY, UI/UX, WEB DEVELOPMENT

BAKARI SELLERS

We partnered with CNN political commentator and 2X New York Times Best Seller, Bakari Sellers, to produce an award-winning podcast in collaboration with Spotify and The Ringer. This podcast features prominent athletes, entertainers, activists, and politicians, offering insightful commentary on culture, sports, politics, education, and social issues, that resonates with global audiences.

BRANDING, WEB DEVELOPMENT, PAID MEDIA, CONTENT DEVELOPMENT

OBSERVATION GROUP

After changing the company’s name, we worked with the OBSV Group to design a visual identity to match the company’s new mission and vision, while staying true to their core purpose.

BRANDING, STRATEGY, UI/UX, WEB DEVELOPMENT

YOUR PROJECT

Let's partner together to grow your brand, reach your audience, and achieve your goals.

APPLY NOW