Work

THE WORK

Powerful brands know the importance of fusing creativity, technology, and media together to leave a lasting mark. Check out some of our recent collaborations with a few purpose driven brands on the rise.

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BIA

Black Innovation Alliance leaned on CT's content strategy to raise over $3M+ in funding, that also forged partnerships with brands such as Google, Typeform, UBS, and the Ebay Foundation.

STRATEGY, CONTENT MARKETING, PAID MEDIA

MARKET 96

We partnered with a local cannabis dispensary to craft a cutting-edge website and launch a targeted customer acquisition campaign to enhance their online presence and drive growth within the cannabis market.

STRATEGY, UI/UX, PAID MEDIA, SEO

GREENTOP GIFTS

Emerging as one of the more popular wrapping papers that features minority characters, Greentop Gifts partnered with CT to scale their Facebook & Google Ad campaigns, leading to more brand awareness and increased sales.

STRATEGY, content production

JPWF

CT collaborated with JPWF to launch a website that spotlights the foundation's mission of enhancing health services for women and children across the southeastern United States.

STRATEGY, UI/UX, WEB DEVELOPMENT

OMIDYAR NETWORK

Through The Tech We Want initiative, CT partnered with ON to develop a content strategy that helps build community and create a shared narrative in support of technologists, thought leaders, and investors who are pursuing healthy alternatives to the dominant tech culture.

STRATEGY, CONTENT MARKETING & PRODUCTION

QUARTERBACK TAKEOVER

Leveraged a brand refresh, updated technology, purposeful content and targeted paid ads to connect directly with elite athletes to be seen as the top quarterback training academy in the nation.

STRATEGY, UI/UX, PAID ADS

OBSERVATION GROUP

After changing the company’s name, we worked with the OBSV Group to design a visual identity to match the company’s new mission and vision, while staying true to their core purpose.

BRANDING, STRATEGY, UI/UX, WEB DEVELOPMENT

AYO FOODS

Developed an online strategy and custom web experience to promote a successful launch in national grocery stores such as Kroger and Whole Foods, and introduced eCommerce capabilities to serve customers globally.

STRATEGY, UI/UX, WEB DEVELOPMENT

EVENTNOIRe

After a deep analysis of this emerging events ticketing platform, CT was able to deliver a remarkable 350% surge in site conversions and achieve a 5.2X ROAS through a hyper-targeted ads campaign.

PAID ADS, CONVERSION RATE OPTIMIZATION

SHAQUILLE O'NEAL

Carbon Thread facilitated a partnership between an international brand, global agency, and NBA Legend to produce a one-of-a-kind content series to be consumed on a global scale.

CONTENT PRODUCTION, PARTNERSHIP DEVELOPMENT

5TH CENTURY PARTNERS

Raising $150MM in order to fund the next wave of talented, minority-led businesses, 5CP came to us to deliver a scalable website that demonstrates their expertise, portfolio, and investment criteria.

UI/UX, WEB DEVELOPMENT

PAID MEDIA

TWILIO

Content coming soon...

STRATEGY, content production

EVOLUTION SPINE

Refreshed emerging medical brand to be positioned as the go-to resource for the latest spinal solutions to surgeons, hospitals, and medical device distributors.

STRATEGY, UI/UX, BRANDING, WEB DEVELOPMENT

Lang construction

Crafted a refreshed brand and new web experience to demonstrate Lang’s ability to service small-to-large scale real estate construction and restoration projects across the southeast.

STRATEGY, UI/UX, BRANDING, WEB DEVELOPMENT

DESHAUN WATSON

Through youth football camps, charity drives, a book launch, and modern art collaborations, our partnership with top NFL Quarterback has driven visibility to many off-the-field endeavors with trackable ROI.

WEB DEVELOPMENT, CONTENT PRODUCTION, PAID MEDIA

BAKARI SELLERS

From helping to become a 2X New York Times Best Seller to connecting with national audiences through a culturally significant podcast in collaboration with The Ringer & Spotify, CT continues to partner with Bakari to increase his brand globally.
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~2M Video Views on Instagram
~165k Engagements on Instagram
~40k Global Podcast Consumption

BRANDING, WEB DEVELOPMENT, PAID MEDIA, CONTENT DEVELOPMENT

MALLOY LAW FIRM

Refreshed a seasoned law firm brand to bring the practice into a new era as they continue to grow and build a legacy of honesty and success in South Carolina.

STRATEGY, UI/UX, BRANDING, WEB DEVELOPMENT

CLAYTON HOMES

We combined the power of Facebook and Native Ads to drive awareness around Prefab manufactured homes amongst a very targeted audience demographic.

55k+ Views
10k+ Engagements

STRATEGY, CONTENT PRODUCTION, PAID MEDIA

VII Group

Looking to showcase some of college basketball's best teams and brightest stars, The VII Group has created one the most premier tournaments in the nation and collaborated with Carbon Thread to design and build a scalable website.

STRATEGY, UI/UX, WEB DEVELOPMENT

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